We took this video a few months ago at the farm. There is nothing else quite like being at the source and getting to know the people that prepare the coffee we rely on every day. Amazing people making amazing coffee in La Isla del Encanto! You can almost taste it...
We’ve received a lot of great feedback about our Hecho = Made stamp so we thought we should share a little background on the artwork and the inspiration for the design.
When I first discovered Puerto Rican coffee I was stunned that I had never heard of it before. How could something so amazing be such a big secret? The more research I did, the more I learned that even in the Specialty Coffee industry, few people know about Puerto Rican coffee. The reality is that most Americans don’t know ANYTHING about Puerto Rico at all, and I can say this with confidence because I used to fall in that same category.
I felt like I hit gold with my discovery of Puerto Rican coffee and that I had a moral obligation to share my findings with the world. We wanted to design a mark for our products that would proudly display their Puerto Rican origin but also educate people that PR is part of the US. If something is “Hecho en Puerto Rico” it is also “Made in America.”
American consumers increasingly want to buy American made products but few draw the connection with Puerto Rico. Our goal with the Hecho = Made stamp is to promote Puerto Rican products as domestic American made products. Puerto Rico is America’s own backyard paradise and we hope to share its amazing products with the US and beyond.
We are happy to share the artwork so if you’re interested in using the Hecho = Made stamp please contact us at email@example.com.
I have lived in Puerto Rico for almost three years now and I’ve completely fallen in love with the island and especially the island living lifestyle of the Caribbean. It’s an amazing place with perfect weather, incredible people, and a fascinating history. One of the most amazing things about Puerto Rico is how much of a paradox it is. The island has a bizarre mixture of cultures and downright contradictions that exist side by side. It’s an American territory and a domestic destination but also an exotic, foreign, and semiautonomous country. It’s modern and advanced with great higher education institutions but it’s also old, stuck in the 1990’s, and has crumbling infrastructure. The island is only 100 miles wide but it has both a dry desert and the only rain forest in the US national park system. The people and the culture are forged from a mixture and history of Spanish conquistadors, the native Taínos, and African slaves. Puerto Rico has both the filthy rich and the extremely poor, stunning natural scenery and the world’s most beautiful beaches but also liter and garbage piling up everywhere. Puerto Rico is an amazing place with unlimited potential but it also has some serious problems. Puerto Rico is a paradox. Puerto Rico is truly La Isla del Encanto.